Social Media Craze is Not Going Away

Social Media: If You Aren’t Using Social Media in 2013, You Might as Well Write This Year off as a Loss

I recently received an email from our neighborhood real estate agent, directing us to a video by a real estate expert. The expert discussed what had transpired in the market last year as well as his predictions for the 2013 housing market. The idea behind the email and the video got me thinking: what is the prediction about the use of social media to drive traffic and sales in 2013?
Statistics about social media suggest the following:

  • Facebook is expected to have reached 1 billion registered users by the end of 2012/beginning of 2013
  • On average, people in the US spend 6:33 hours per month on Facebook
  • More than 1 million websites have integrated with Facebook in various ways
  • 80% of social media users prefer to connect with brands through Facebook
  • 77% of B2C companies and 43% of B2B companies acquired consumers through Facebook
  • 175 million tweets are sent everyday
  • 32% of all Internet users are using Twitter
  • 34% of marketers have generated leads through Twitter
  • You Tube is the number 2 social media site

The statistics are cold and hard. If you have not embraced social media as a tool to increase your ROI, boost your sales, grow your customer basis, and be found, you are going to fall by the wayside. Customers are using social media as a way to identify trends and fashions, compare products, and research information about a product or service they are interested in. And guess what? Customers are not just limiting their research to sites and online presences, they are asking their peers, friends, and followers. And then they are tweeting about their finds and sharing photos, videos, text through Facebook, Pinterest, Instagram, You Tube, Twitter. It’s Free Advertising! What more could you want?!

Ok, you want to know how to use Facebook and post videos. And the only tweet you know about comes from a bird. Perhaps this is new to you and daunting; perhaps this is exciting but you don’t know how to use it. Perhaps you are still stuck in the ages of the “Yellow Pages” to advertise, and you are still expecting your customers to circle your newspaper ad in red ink. That’s well and good, except it’s not the most up-to-date way to advertise, and old fashioned advertising is not enough to draw customer’s attention.
Please call us for a consultation. We can help you develop an online presence and set up a social media strategy. Social media is fun and it is the new trend. Break free of your fear and ring in 2013 with a new online presence.

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